TAG Heuer, originally founded by Edouard Heuer in 1860, has been at the forefront of Swiss watchmaking innovation. Known for creating some of the most iconic chronographs, including the Carrera and Monaco, the brand gained prominence for its focus on motorsport and precision timing. TAG Heuer’s commitment to precision was highlighted with the development of the Mikrograph in 1916, the first stopwatch capable of measuring time to 1/100th of a second. Learn more about the brand’s legacy on Wikipedia.
TAG Heuer is synonymous with motorsport, and its partnership with Formula 1 solidified this reputation. The Monaco, launched in 1969, was a revolutionary square-cased chronograph, famously worn by Steve McQueen in the movie *Le Mans*. The Carrera, introduced in 1963, was designed for professional drivers and became a cornerstone of the brand’s collection. TAG Heuer also developed the Calibre 11, one of the first automatic chronograph movements. Explore these collections at TAG Heuer.
TAG Heuer continues to innovate, from creating smartwatches like the Connected to launching cutting-edge movements like the Calibre Heuer 02. With its blend of heritage and modern technology, the brand remains a leader in both the luxury and sports watch markets. Learn more about their innovations on Wikipedia.
From the sleek Monaco to the robust Aquaracer, TAG Heuer offers a range of watches for collectors who value both form and function. These timepieces reflect the brand’s dedication to precision and innovation. Explore TAG Heuer’s collections at Timedriven and find the perfect watch to suit your style. Visit Timedriven to learn more.
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