Chopard was founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. Known for producing high-quality pocket watches and precision chronometers, the brand earned international acclaim, even becoming a favorite at the court of Russian Tsar Nicholas II. After being acquired by the Scheufele family in 1963, Chopard expanded its horizons, blending its traditional watchmaking expertise with modern innovations.
Chopard’s craftsmanship stands out for its elegant combination of traditional watchmaking and modern design. One of its most iconic innovations is the Happy Diamonds collection, introduced in 1976, featuring free-floating diamonds behind sapphire glass. Chopard’s in-house movement manufacturing, established in 1996 in Fleurier, ensures the highest standards of precision and quality for its high-end timepieces.
In recent years, Chopard has embraced ethical practices in its production. Since 2013, the brand has been actively promoting the use of sustainable and Fairmined gold across its product lines, further cementing its place as a leader in responsible luxury.
Whether it’s the refined elegance of the L.U.C. collection or the sportier designs of the Mille Miglia series, Chopard offers watches that cater to diverse tastes and occasions. These luxurious timepieces are crafted with the finest materials, blending elegance, innovation, and precision. Explore Chopard’s exceptional creations at Timedriven. Visit Timedriven to discover more.
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